1. Mobile friendly and responsive.  Over 70% of people will view your website on a mobile device. Mobile first was introduced in 2018, where Google began ranking any mobile friendly/responsive site higher than non-friendly/responsive sites.
  2. Make sure the quality of your site is exceptional and easy to use. If the site is not visually appealing or if the customer cannot navigate through the site, they may leave.
  3. Speed is very important. You will lose the interaction if your site loads slowly or if it takes too long to navigate to a new page. Seconds count!
  4. Make sure your site is secured with an SSL. It is the protocol for you site and servers that requires authentication, encryption, and decryption of data sent over the internet creating a safe website for the user and the owner.
  5. Make changes to update your site and its content. Google ranks sites higher that have fresh content.
  6. Utilize Google Analytics to analyze your site to see what is working for you and what is not. Change the pages that are not working for you.