A Beginner's Guide to Social Media for SMBS

As of January 2018, there were about 7.593 billion people inhabiting the world. With there being nearly 3.2 billion social media users, it means almost half of the world’s population uses social media at least on occasion. What do these figures mean for your business? They mean that if you’re not using social media to promote your business, good or services, you could be missing out on the opportunity to connect with half of the people occupying the planet.

Is that an opportunity you can afford to pass up? Whether your business caters to a local market or you sell to people all over the world, social media can help you attract more business. That is, a social media strategy that is well thought out and expertly executed can help your organization reach the next level of success.

According to Statista, 77 percent of the people living in the United States have at least one social media profile. As of the fourth quarter in 2016, Facebook was the leading social media site across the globe, with an estimated 1.86 billion accounts. Whatsapp and YouTube were the second and third most popular social media platforms, with 1.2 billion and one billion respective users. In 2016, approximately 196 million people in the United States used social media, a number that’s forecasted to exceed 216 million by 2021.

If you’re skeptical about people using social media being able to afford your goods or services, consider this. Social media usage is highest among people who earn more than $75,000 annually as well as individuals with an advanced education.

Choosing Social Media Platforms for Your Business

While there are plenty of social media platforms you can use to promote your goods or services, it doesn’t mean you need be on all of them. In fact, creating a profile for your business on too many social media platforms can have a negative effect on your social media marketing. That’s because you run the risk of spreading yourself too thin and being inconsistent with your messages. You may also lack the time to keep all of your social pages updated and respond to comments.

To prevent social media from having a derogatory impact on your SMM, it’s important for you to pick the social media websites you’re going to use carefully. Social media sites are differentiated in a variety of ways, including the demographics they attract. This makes it necessary for you to research the platforms you’re going to use to determine which ones are used most often by the members of your target market.

If you sell things to businesses, you may want to use LinkedIn to market your goods or services because that platform is a networking site for professionals. If you sell things to consumers who are largely young adults, you may want to use Instagram or Snapchat instead. If you predominantly market your goods or services with videos, YouTube should probably be on your must-use list of social media channels.

What Social Media Marketing Can Do for Your Organization

If you’re going to use social media for business purposes, it’s essential that you actively engage in some social media management. If you don’t, you’ll never realize the true potential that social media has to yield desirable benefits for your company. Here are some of the benefits social media can provide for businesses of all sizes:

Contact Beyond Custom Websites

If you want to enjoy the benefits that social media has the potential to provide but lack the time or expertise to implement a social media strategy, we can help. Our digital marketing agency offers a suite of social media marketing services to small and midsize businesses in a wide variety of industries. Contact Beyond Custom Websites and put our SMM services to work for your business today.