Small to medium sized businesses do not have excessive amounts of money to assign towards advertising and branding. Fortunately, there are simple and easy ways to create effective branding for your business without breaking the bank. By engaging your website to its fullest extent, you will find out that branding your business has never been easier!
Branded emails are a great way to lend validity to your business. Matching your email to read the same as the domain name of your website is easy and inexpensive. G Suite by Google creates an affordable way to keep your emails in line with your website- allowing for consistent branding across platforms.
Creating an accompanying signature for your emails is another great way to establish your company’s brand through digital resources. By including your name, job title, contact information, and company logo, you can present yourself in an official way to your clients.
High-Quality Company Logo
The logo you use for your business can set the tone for how individuals view you. After all, this image will be used across all of your marketing platforms (including your website). Beyond Custom Websites specializes in text based logos, giving you and your business a quick solution to a crucial marketing component. We will ensure font consistency with any other advertising materials you may have, as well as incorporate your unique business colors into the logo. Don’t have a color scheme or logo idea? No worries! The team at BCW will work with you to determine what will work best for your business.
Maintain Your Social Media Presence
A big part of being prosperous in today’s social climate is maintaining a social media presence. This presence can be felt through social media platforms, such as Facebook, Twitter, and more. It is encouraged to regularly post and manage social media accounts to help brand your business and create awareness. These accounts can be highlighted on your website, business cards, T-shirts, and all other advertising materials.
Incorporate Client Endorsements
Authentic testimonials from happy customers are one of the most powerful marketing tools that can help benefit your business. Highlighting positive reviews on your website helps communicate the message to other potential clients that you are reputable and trustworthy.
Advertising your positive reviews across all of your online platforms, marketing, and advertising materials is a great way to create positive buzz about your business. Google, Yelp, Facebook, and many other online resources are a great way to accumulate and advertise positive testimonials.
Create an Authentic Online Identity
Let the team at Beyond Custom Websites help you create a truly custom website that represents both you and your business- both accurately and professionally. Our team of account managers and developers take the time to understand your wants and needs, delivering a product that not only exceeds expectations, but will drive steady revenues to your bottom line for years to come. Contact BCW today to learn more!