How Important is Mobile Effectiveness?

The way people surf the web has changed drastically over the last decade. Instead of big, bulky desktop computers, people are opting for high-tech cellphones and mobile devices in order to shop online, view websites, and more. In fact, it is estimated that more than ¾ of the world population is using mobile phones. With the rise of mobile devices, the thought process behind web design has undergone some reconstruction.

If you do not have a mobile effective website for your business, you are not tapping into the portion of the population that is about twice as active online then those who use only computers. Ignoring the decline of desktop usage can be costing you a significant amount of business. Having your website merely display on a mobile device isn’t enough – User flow and accessibility are just as important as having a website at all. Smaller screens require different needs that are not typically addressed with older websites that were designed without mobile effectiveness in mind. Content, images, layout, structure, and more all play vital roles in garnering successful leads for your business.

Desktop vs. Mobile

The very obvious difference between a desktop and a mobile device is the screen size. This screen size requires different approaches when designing a website for each platform. On a desktop, there is more space for content and images, as well as various design elements. Mobile platforms are more limited with what can all be displayed at once. Because of this difference, content is typically altered and images prioritized. Desktop websites allow for more content without having to continuously scroll to read it all – the opposite can be said for mobile websites. If a potential customer has trouble navigating your website or cannot find information easily, the likely hood of them continuing to view your website decreases substantially.

It has been found that 25% of mobile web users are mobile-only, and therefore many individuals may never even see your website on a desktop display. It is important to have content displayed in a clean, easy-to-use way that doesn’t leave your customers scrolling endlessly through pages of hard to read content. The same can be said for images on your website. Incorporating images onto a website is highly-recommended and commonplace in web design, but one must be careful when considering mobile web design. Too many images will have visitors continuously scrolling through a crowded, bulky website.

Mobile Effectiveness for Increases Visibility

Tablets, smartphones, and other web-enabled mobile devices are in the hands of an increasing portion of the population. Without a platform to reach this market, such as a mobile effective website, a huge consumer base is not being targeted. Beyond Custom Websites can revamp your current website to create a beautiful, user-friendly platform to showcase your business and all you have to offer. The ways in which we create a mobile friendly website include:

While other websites fail, we guarantee yours will not! Contact Beyond Custom Websites to give your old website the boost it needs to succeed.