Video marketing is one of the best tools that can be used by a business, so how come it is still so underused in the world of business? The truth behind those videos is that they all have some sort of video marketing hook included within them, this includes the ads before the video and all of the paid promotions throughout the video. The amount of video ads on the internet are endless, but they do work. Studies show that around 57 percent of all online shoppers are more likely to purchase a product if they were introduced to it in a video. That doesn’t just come down to goods but also services, these are not just the normal roofing commercials you see on during the news but the face of most small business service providers show videos of their finished work as a way to market themselves and their brand. This is because videos are very easy to connect with because if someone is seen using the product and it is shown doing the thing it was made for people are automatically more likely going to buy. Posting these videos on TikTok or YouTube can have a tremendous effect on your SEO as well and who doesn’t want a better SEO.
Videos posted on YouTube are seen every second of every day, young audiences especially will spend countless hours watching videos of people doing something that interests them. YouTube is now owned by Google, and included right under the Google search bar is a tab called Videos. This tab shows videos from YouTube instead of websites. No one wants to get bored reading about a product, a YouTube video is way more appealing, viewers get to see the good or service in action and that appeals more to people. Not to mention the amount of Google users that are a quick click away from viewing your products. The retention rates for information that is seen and heard in a video is as high as 80 percent. When a product is just seen it is 20 percent while just heard is 10 percent.
Being relatable is a trait that almost every human has, everyone has some sort of relatable experience or background. There is so much more human connection between a person watching a video and someone looking at a picture. Most people do not know how to start a video marketing campaign but it really isn’t that difficult. Emotion and passion are also a tool to kick off your video marketing career. If you are having doubts about your skills you can hire a professional photographer, they can also edit the video for you. Either way you will need to do some marketing research and analyze competitors and see how they are doing it and from there just do what makes you and your business attract viewers.